If you’re a retailer, your store’s conversion rate is one of the most critical indicators of success. Put, it measures how many visitors buy something from your site. Why is this so important? Because if your conversion rate is low, many of your customers aren’t finding what they want when they come to your site. This leads to lost sales and unhappy customers – and nobody wants that! So how do you boost your conversion rates? Here are three reasons why your store may have a low conversion rate:
Product Images Are Poor
If you have a low conversion rate, you should first check the quality of your product photos. It’s no secret that images are one of the most critical factors in determining whether or not a visitor will buy something. If you have bad photos, people won’t be able to see what they’re buying – and if they can’t see it, they won’t believe it.
Nobody Loves (or Understands) Your Product
The next thing to look at is whether or not people are interested in your product. If you were selling something like a pair of socks, then it would make sense that people wouldn’t want to buy socks online – because who wants to buy socks online? But if you were selling something like an iPhone case, then there should be little reason anyone would be turned off by buying it online. The problem is that most people don’t know what they want until they see it – so even if they need an iPhone case, they may not realize it until they come across one online.
Your Copy Isn’t Persuasive.
Sales copy is meant to persuade people into buying something – so if it isn’t persuasive, then it isn’t working! Many different types of sales copy can be used for various purposes: from explaining how a product works or benefits the customer (feature-benefit) to testimonials or reviews from other customers (social proof).
The Call to Action Is Unclear
The call to action is the essential part of your landing page. It must be clear, and it must be simple. The call to action is what gets people to take action, whether signing up for a free trial or buying a product. A good call to action will tell people exactly what to do next, so they don’t think about it. The best calls to action are so clear that they’re almost invisible – like when you go through the drive-thru at McDonald’s, and the person on the other side puts your order in without asking you anything.
When a call to action isn’t clear enough, people get confused. And then they leave. That’s why it’s so important that every landing page has one primary goal – usually converting visitors into customers – and that goal has one clear call to action.
Shoppers Don’t Trust You
Shoppers don’t trust your brand. And it’s not just because they don’t know you. They don’t trust you because of how you’re communicating with them. Your website is supposed to represent your business, and it should reflect what makes it unique. But if shoppers can’t tell that from your website, they won’t buy from you.
The solution? It would help if you sold” them on your brand by creating an experience that allows them to see who you are as a company and what makes your product different from everyone else’s on the market. The first step is to understand why shoppers don’t trust your brand. Here are the reasons:
- They don’t know who you are or what you stand for. You haven’t earned their trust yet.
- Your products look like everyone else’s products. They don’t see anything special about them, and they have no reason to believe that they offer any value beyond their competitors’ offerings.
- You don’t seem credible or trustworthy when they interact with your website or sales team during the purchase process (or both). This could be caused by poor copywriting and lousy customer service practices.
The online shopping experience is becoming increasingly complex. Shoppers have more choices than ever before, and the competition for their business is fierce. This means that it’s not enough to have good product images and an excellent website – you need to be able to prove that your brand is trustworthy. Here are some ways you can make sure shoppers trust you:
- Be transparent about pricing and shipping
- Offer a money-back guarantee on purchases
- Provide customer service via email or phone
How To Brand Your Dropshipping Store? This article may give you the answers.
You’re Ignoring Mobile Users
Mobile devices are now the most popular way to shop. More than half of all e-commerce transactions are made on mobile devices. If your store isn’t optimized for mobile, you’re missing out on a huge chunk of sales. The problem is that many merchants haven’t updated their websites to accommodate their mobile shoppers yet. And if they have, it may be an inferior experience compared to what customers expect from their entire website.
The mobile user experience is different from the desktop user experience. Mobile users have limited screen space and attention spans, so they struggle to process information and make decisions as effectively as desktop users. This is why mobile conversion rates are significantly lower than desktop sites. It’s not just a matter of screen size, however. The way people interact with mobile devices (especially on their phones) can differ from how they interact with desktops or tablets. One study found that 53% of people abandon a site if it isn’t mobile-friendly.
Your site Isn’t Optimized.
If you have a website, it must be optimized for mobile devices and search engines like Google and Bing. Google and Bing use algorithms to determine which sites rank at the top of their results pages, and those algorithms are constantly changing to give users better results. If your SiteSite isn’t optimized, it might not show up in search results, or it won’t show up near the top of those results pages where customers tend to look first when they’re searching for something online.
You may also be interested in the following article:
7 Best Shopify SEO App for Business in 2022
12 Best Ways to Drive Traffic to Your Website for Beginners
You Don’t Know Who You’re Selling To
This is the most common problem at stores with a low conversion rate. You don’t know who you’re selling to, so you can’t tailor your store to meet their needs.
You might think that this is obvious, but it isn’t. Even if you have a physical store, you need to understand what kind of people visit your store and why. If you want to change this, then you need to ask yourself these questions:
- What type of person shops at my store?
- What do they like? What do they dislike?
- How much money are they willing to spend on an average visit?
- How often do they come?
- How long are their visits?
Wrapping Up
If you’re a retailer, your store’s conversion rate is one of the most critical indicators of success. Put, it measures how many visitors buy something from your site. Why is this so important? Because if your conversion rate is low, many of your customers aren’t finding what they want when they come to your site. This leads to lost sales and unhappy customers – and nobody wants that! So it would help if you boost your conversion rates.
So work with Nihao Dropshipping and get more useful marketing tips with us! https://bit.ly/3LCmFNT
