Setting up Google Analytics to your Shopify website may seem tricky for starters, so here’s a step-by-step guide on how to add Google Analytics to Shopify:
Setting up a Google Analytics account
Before you can connect Google Analytics to Shopify, you should first create your Google Analytics account. Setting up an Analytics account is free, so you don’t need to worry about paying for anything. Follow these steps to guide you:
- Visit this link: https://analytics.google.com. Sign up using your Google account. If you don’t have one yet, create a Google account first. On the Google analytics website, click “Start Measuring.”
- Set up your account name and property name.
- Tell bits of information about your business, such as your business category and size. Check the boxes that correspond to your reason for using Google Analytics. Finish setting up by clicking “Create.”
- Get your tracking information. If you can’t find it, go to “Admin,” then click “Property.” Proceed by selecting “Tracking Info” and copy the tracking code.
Add Google Analytics to Shopify
After setting up your account, you can now connect Google Analytics to Shopify. Linking your Shopify store to Google Analytics takes only a few minutes. Follow these steps below:
- Go to your dashboard on Shopify.
- Navigate through the sidebar, and click “Online Store.”
- Select “Preferences.”
- After that, the page will redirect you as below.
- Go back to the tracking code you acquired at Google Analytics. Paste the code to its corresponding box.
- After checking if everything’s fine, finish setting up by clicking “Save.”
Using your Analytics-to-Shopify set-up
Real-time reports
You can view your store’s website performance in real-time. To do that, go to your Google Analytics reporting tab. Then, go to Real-time Overview to see how many of your viewers are actively engaged on your website.
Google Tag Assistant
Indeed, checking your websites’ performance on the Google Analytics page every time may seem like a hassle. Fortunately, you can try a Google extension to track reports more easily. Install Google Tag extensions through the Google extension store on your desktop. It is a more convenient platform that can give you an overview of how well your site is doing without the hassle of checking the Google Analytics portal manually.
Setting up an e-commerce analytics
Aside from monitoring your audience’s engagement, Google Analytics can also facilitate the monitoring of your online business performance.
- Visit your Google Analytics portal and then go to Admin.
- View your e-commerce settings.
- You’ll see a checkbox that says “Enable Ecommerce.” Turn that on and click Enhanced Ecommerce Settings.
- Finish setting up, and then you can see your e-commerce performance reports within the next 1 or 2 days.
Getting more accurate records
There may be links you don’t want to include in Google’s tracking report. You can do that easily by navigating through your Referral Exclusion List. Go to your Google Analytics dashboard’s Admin, then go to Property. Under the Tracking Info, you can see your Referral Exclusion List.
Wrap Up
Setting up an online store may be easier than a physical shop, but monitoring its performance is trickier. Fortunately, there are now services like Google Analytics which enable small-time business owners like you to monitor your businesses effortlessly. It also offers you a vast option for tracking your website’s performance. Google Analytics is free, so you don’t need to shoulder additional costs. But if you want to access advanced features to track your business’s performance more accurately, you may also subscribe to Google Analytics’ premium services. Overall, websites like Google Analytics are one of the most efficient ways to grow your start-up business.
