AB Testing is a method to compare two (or more) possible changes on your website or landing page. If one of the changes improves conversions, then it would be considered the winner and you would continue using that change. This article will cover why A/B Testing is important and how it should be implemented in order to optimize your eCommerce store. The following are some of the ways on how to do A/B testing on your eCommerce store;
How to do A/B testing on your eCommerce store?
1. Get more Product Reviews
The first thing you should do when running AB Testing on your eCommerce site is to get more product reviews from your existing customers. Not only will this have a positive effect on your conversion rate, but it will also be an indicator of the quality of a particular product.
2. Optimize Your Payment Page for Credit Card Usage
You can test different types of credit card logos and their positioning on your page. Logos like the ones in MasterCard, Visa, or American Express are universally known and recognized by most eCommerce shoppers. It would be best to keep the current logo so that it will be easily recognized by your potential customers. However, you can test a new logo with a completely different position. Again, it would be best if the new logo is unique from other competitors, but that’s not always the case.
3. Focus on Unique Identifiers for Your Products
Do not only use the name of the product itself when creating your A/B Testing experiment, but also include its unique identifier in your experiment. An example of this would be using “YH1424” for Yves St Laurent 1424 mascara instead of just YSLL1424. It’s advisable to keep track of all identifiers to ensure that your experiment is properly finished and your test results are accurate.
4. Create More Descriptive Content for your Products
You can create more descriptive content of your products by using long and short paragraphs, headers, pictures, videos, and customer reviews. This way, you’ll be able to display your products in a unique way that will be easier for customers to browse or search through without relying on images alone. You should also test the layout of your content with varying lengths and styles.
5. Test Redundant Information with Multiple Headings
You can create two AB Testing experiments: one to test the use of redundant information on a particular product page and another to make sure that it doesn’t affect our conversion rate (or sales). You can use two different versions of the same page, or pages on the same page, at once in order to test out these sorts of things. Redundant information is information that is redundant within itself, like price, quantity, and other things.
6. Use A/B Testing On Product Bundles
If you are selling a bundle of items on your website, then it would be best if that bundle has a unique identifier for each product in it. You can then test all possible variations of this bundle, including the price and how it is displayed. Product bundles are a great way to increase conversions, especially when they come with other products.
7. Test Size and Weight of Your Products
If you’re selling products that vary in size or weight (like some clothing items), you can create two different A/B Testing experiments: one for the “regular” size of that item and another for the “plus size”/larger version of it. By testing these sorts of things separately, you’ll be able to determine what works better for your products without overwhelming your potential customers.
8. Use Additional Images of Your Products
When doing A/B Testing on your eCommerce product pages, you should use additional images that focus on specific features of a product. This way, customers will be able to really look at the item they’re going to buy before making a decision. Another benefit of doing this is that it will reduce the chances of a customer asking for more information on your product by email or phone call.
9. Showcase Product Videos or Use Product Demos in your Product Page Development
By adding video demos or showcases for your products, you can increase conversion rates for certain products and improve the overall amount of sales. Your customers will be more confident about purchasing your product when there is a real-life demonstration included in the video; they might even want to give it a try right then.
10. Use Product Screenshots to Improve Your Designs
You can use A/B Testing to test out certain changes on your product page designs. You can include images before and after the change on your page, or have two completely different designs side by side for comparison. There is a good chance that these design changes would not only increase your conversion rates, but also improve your overall design without any problems. Remember that A/B Testing can eliminate any possible problems with your website by finding what actually does work best for you.
11. Test Out Different Ad Copy for your Product Listings
When you’re testing out different ad copies for your product listings, it would be best if you are using multiple images and customer reviews. You can also experiment with different kinds of calls to action like “Buy Now” vs “Add to Cart” or “Click for More Info”, or even the icons that will be used before the ad copy. This is a great way to boost your conversion rates on certain products that are selling particularly well on your website.
12. Experiment with Different Colors and Images on Your Product Pages
When creating your experiment, you can test out different colors and images for certain products. This is a great way to make your product stand out from the crowd and improve your overall conversion rates. You should also test different colors for the same logo, as well.
The above are just a few of the ways to A/B Test your eCommerce store. The only thing that you need to remember is to keep it simple and basic so that you can easily implement changes on your website. These experiments will always be limited, though; you won’t be able to test every possible variation that you think might help your conversion rates. That’s why it’s important to keep them as simple as possible so that they won’t overwhelm your potential customers and ruin the results of your experiment.
