There’s a lot to unpack when talking about free website traffic. Getting this is just as crucial in keeping your business afloat. To let you know, there are tons of ways you can drive traffic to your website!
After all, who doesn’t want it? If you are building your e-commerce business, this attracts potential customers and expands your brand visibility. In this article, we are going to let you in on some ways you can drive free traffic to your online store.
Ways to Drive Free Traffic to Your Shopify Store
E-commerce sites and businesses have dominated the online industry. One of these e-commerce sites is Shopify. To start, Shopify is a growing e-commerce platform that allows you to launch your dream business just by paying a subscription fee monthly. With just a click, it will let you sell your products on the online mainstream platform.
Getting traffic to your store plays a crucial role in your online presence and visibility. And, you can do this without spending thousands of dollars! There are tons of traffic you can drive to your store without ever spending money for it.
Here are some of the effective ways you can get website traffic to your store without having to pay thousands of dollars.
1. Invest in Social Media Posts
The internet is the cornucopia of social media apps and websites. You can use almost all of these social media apps to drive free traffic to your Shopify store. Take advantage of them!
By utilizing these sites to their fullest extent, you can generate a lot of interest and attention to your e-commerce business. Let us take Facebook for example. In this social media platform, billions of people use this social media app every single time. This is a good place to expand your store with videos and photos.
When you upload content on Facebook, try to upload with videos and pictures attached to it. In fact, pictures and videos rank higher in Facebook’s newsfeed. In using social media posts and apps, couple your content with eye-catching photos and videos. It will pique the interest of users to your Shopify account.
2. Create Content/Blogs
Content sharing websites allow you to publish content and share it among various online platforms. How can this drive free traffic to your Shopify store? Well, when other people see the content you published, they will see the links and there is a greater chance that they will click or open it.
Well, what would make them click on your content, let’s say on your blog? It’s easy, you just need to upload interesting content! You need to incorporate fresh ideas and authentic content into your platform. This time, people would be very interested to visit your store.
One of the ways you can optimize content is to create search-optimized product guides and descriptions. It is even better to include highly relevant keywords in your products. This will drive traffic to your business and more people will likely visit and click on the content you shared.
3. Optimize Your Mobile App
Mobile internet usage is highly on demand. One of the ways you can drive free traffic to your store is to optimize your mobile app. In fact, in the United States, 73 percent of the population actively uses their mobile cellphones. You can use this to your advantage as well.
Most people visit apps through their mobile phones. Most of them are interested to visit an online commerce website or app, anywhere and any time of the day. Through this, you let mobile traffic freely flow back and forth on your platform. This makes a ton of difference in improving your sales and expanding your store.
As we have mentioned before, social media apps can drive free traffic to your store. Social media apps like Facebook and Instagram are installed by a lot of people on their mobile phones. Here, optimizing your mobile app will likely be to your advantage. You can reach a wider scale of users that will be interested to visit your store.
4. Collaborate with other E-Commerce Stores
This one is pretty simple: like-minded shoppers love to purchase from like-minded brands and stores. With this knowledge in mind, you can collaborate with other e-commerce stores that will likely drive free traffic to your store.
One of the ways you can do this is to guest post in each other’s stores and partner with brands that share the same vision such as yours. Also, you can give a shout-out or mention some of these brands in your social media posts or blogs. As you are collaborating with other brands, you are expanding your brand visibility.
If people see that you are partnered with like-minded brands, most of them will surely purchase and visit your store. You can give some discounts or rewards to loyal customers of the similar brands you are partnering with. As they say, the more the merrier! The more brands you collaborate with; the more free traffic is guaranteed to your platform.
5. Affiliate with Influencers
With their massive social media following and online presence, affiliating with influencers will surely drive free website traffic to your store. One of the ways you can reach out to influencers is through Instagram and Youtube.
If you are partnered with influencers, they will tag or mention your store in their Instagram posts or stories. While on Youtube, they allot a section of their video for a short shout-out to your products. In this way, you expand your online visibility and add traffic to your platform.
Some influencers would love to partner with you if there is free product testing. While some of them like to affiliate with you because of your sustainable products and their accessibility to a lot of people. In return, you allot commission to these influencers and create good engagement with them.
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There are certain ways you can drive free traffic to your Shopify store. It does not need to cost you thousands of dollars to even start one. These ways that we have listed we’ll be your springboard to expand your online presence and visibility.
Having an e-commerce business means that you need to learn the internet algorithm. You just need to be resourceful in finding ways to do it. And, the internet will surely provide you with that!
Keep searching and collaborating. You are on the way to creating your brand visibility!