Dropshipping is a business model in which eCommerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s door. Dropshipping is the perfect business model for new eCommerce entrepreneurs. It’s simple to set up and manage, and it doesn’t require a large up-front investment. You can also run your dropshipping business in your spare time – you don’t need to quit your job to start a successful store. Plus, there’s no limit to how much you can earn.
Here are 10 Ways to Increase Conversion Rate on your Shopify Dropshipping Store:
1. Use High-quality Images
There are many benefits to using high-quality images in your product descriptions. They say a picture is worth a thousand words, so you can expect that high-quality images will be beneficial to your eCommerce store in more ways than one. When consumers come across your store, high-quality product images will help them visualize and imagine owning the products you’re selling. Plus, showing detailed images of your products will give the impression that you’ve included all specifications and dimensions in your product descriptions, giving customers a clear idea of what they’re buying.
2. Segmentation is Key
When you create your store using Shopify, you can utilize all of the pre-designed templates to give your store a unique look and feel. Every template has its own advantages and disadvantages. For example, some templates are more aesthetically appealing than others; but this also means that these eCommerce stores have a lot more going on – making them look cluttered and less user-friendly.
3. Use Customer Reviews
There’s no better way to convince someone to buy your product than demonstrating that other people have bought it and successfully used it. Remember, an eCommerce store without reviews is like a restaurant with bad food – nobody will know about it unless you tell them. You can start by asking your current customers if they would be interested in leaving a review. You can also leave comments at the bottom of your product descriptions asking customers to leave their thoughts and opinions on your products.
4. Choose the Right Product Category
Although there are several different product categories to choose from, not all of them will be effective for generating traffic and revenue. For example, if you’re selling a children’s product, you might want to choose the Toy & Game Category. This way, your store will be featured on the first page of Google when someone searches for “toys and games.” If you sell the same exact product in another category, like Baby Care, it can take up to 20 minutes or more for your store to get on the first page of Google.
5. Use Product Videos
Product videos are becoming extremely popular in today’s eCommerce industry, and for good reason. They’re a great way to market your products by providing detailed information via visual demonstration. Many customers may not be able to understand how your product works or what it does just by simply reading your product descriptions, but you can bet that they’ll want to get a closer look at your products after watching a video demonstration.
6. Use Customer Questions
The kinds of questions customers are asking on social media are often the same kinds of questions they’ll have about your products. By using the questions that your customers are asking on social media, you’ll be able to identify whether or not there are specific features or aspects of your products that consumers don’t understand.
7. Competition Is Key
When running an eCommerce business, it’s important to keep up-to-date with what other competitors in your industry are doing. Since you’re not the only shop owner in the business, and there will always be new shops popping up every day, it’s important to understand what customers like about other eCommerce stores and how that can help improve your store. You can do this by studying what other eCommerce stores in your industry are doing and whether or not it’s working for them.
8. Use Social Media
By now, most people know what social media is and how powerful it can be in terms of generating exposure and expanding your online presence. However, when you create an eCommerce store using Shopify, you can actually use social media to your advantage. For example, you can use Shopify’s free blogging platform to create a blog and write about your latest products or experiences as a shop owner. You can also use social media tools like Minta to schedule posts for the morning, afternoon, and night so that you can share your content at times when people are most likely to see it.
9. Save Money on Shipping
There are many different ways to save money when it comes to shipping. For example, if you’re simply using Shopify to create an eCommerce store, then you can always choose free flat rate shipping (which is 4-8 business days for most countries) with Shopify. If you want even more control, or if you’re shipping items internationally, then you can always use third-party apps like DPD, Royal Mail, and Parcel Monkey to get the best rates.
10. Create High-Quality Product Descriptions
Having high-quality product descriptions is one of the most effective ways to increase the conversion rate. You don’t want to just slap a description together and call it good. Instead, you want to focus on making your descriptions detailed and informative so that customers will know exactly what they’re getting before they buy. If you need some help writing product descriptions, then check out our guide here.
Now that you know all of the different ways to increase your Shopify store’s conversion rate, it’s time for you to take action. Because if you want more people to buy from your eCommerce store, then you need to give them every opportunity possible to do so. The good news is that Shopify makes it incredibly easy to implement these changes and updates. All you have to do is click around and choose whether or not you’d like to use a certain feature. Other than that, the rest of the work is up to you!